How to get more leads for my Harley-Davidson dealership.

How to get more leads for my Harley-Davidson dealership.

This is a commonly asked question to me and people's voice searching on Google the same question. We all know that Harley-Davidson has some of the highest policies regarding how they allow the dealers to market there brand and store. You have to stay in your lane basically no selling outside the box so where does that leave the dealer? It leaves you having to out-think and strategize the competition. Many things can be done to get more leads for your motorcycle dealership. But first I am going to start with the core value of marketing. CRM solutions. 

If you do not have a customer relationship management system in place your not gaining your full market share more sales and more profits. Many companies offer automated CRMs but is that not kinda counterproductive? The whole point in being in customer service is being the one that reaches out to the customer regarding the service not setting a predetermined email to then schedule a message in bulk for service reminders - birthdays, etc? Why not know your people and manually put the time in? I know what you thinking Robert we don't have the time for that. Well, you should have the time considering these people are already current customers and did you know that you will spend 3 times the amount financially chasing down a new one! So why not just take the time and rehash on the current relationships and offer them some incentive to come back. Hundreds of ways to get your customers and have new ones through the door of your dealership. Event planning- BBQ nights- Music - giveaways, etc. 

The 2nd most important part to gaining more leads and sales online is SEO or Search Engine Optimization. 

If you are not being found when prospective buyers and shoppers are looking for a new or used Harley-Davidson Motorcycle for sale then when are you even in the game? Let us change that call us and we can help 313-850-7221.